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UltraPlay shaping the future of eSports

Extremely popular around the globe, eSports has become one of the most promising and challenging sectors of the iGaming industry worldwide. In comparison to traditional sports, eSports is a very dynamic and fast-developing sector dedicated to answer the audience’s requirements for thrills, entertainment and superb betting experience. It is mostly attracting Millennials – one slice of the betting market that has always been of great interest to the gaming operators around the globe.

Driven by the constant desire to set trends by offering innovative and top-notch products to the iGaming industry, in 2014 we decided to start covering eSports. It is worth pointing out that at that time eSports was still new and widely unknown. We built the foundations of the eSports betting that we know today. A lot of resources were invested in order to build the high-quality product that appeals to both players and operators. Now, our eSports betting suite has all it takes to operators to be a leading eSports betting brand by offering the widest coverage on the market, the most in-play events and the richest range of markets of the most favorite competitive games worldwide.

The reason behind the fruitful business partnerships we subsequently achieved and continue to develop comes from our combined knowledge, quality products and approach towards all involved in the international eSports scene. UltraPlay’s eSports division holds exclusive rights for most if not all eSports tournaments and works closely with numerous organizations, which enables the company and in-house traders to have a strong advantage in the live odds provision.

We have recently presented our enhanced eSports live betting model which was tremendously boosted in terms of markets offering on the most favorite eSports. Players definitely feel the next level of gaming experience by having the chance to place more bets such as on Decider Map Played, Correct Score, Map Advantage. UltraPlay was also the first to provide live odds on FIFA WorldCup Interactive and gathered a great interest from all over the world as the first odds provider to cover it live. The pre-match and in-play betting coverage by UltraPlay goes beyond the most popular titles as CS:GO, Dota2 and League of Legends, with new and exciting titles as King of Glory, Heroes of the Storm, GWENT and many others.

UltraPlay combines all that is needed for a complete and advanced eSports betting solution – all in one package. It’s the knowledge, expertise and experience that we provide our clients so that they stand out from the crowd. Knowing the target audience is step number one. Millennials are a main audience for our products, and we work to address every innovative concept that could be of interest to them. We also build a different relationship with them not only based on bonuses and slim margins. Even though the market in sports betting is quite saturated, this is not the case in eSports betting. It has a huge potential, you just have to know how to tap into this new market.

Our revolutionary eSports odds providing product ODDS.GG helps the betting industry engage with eSports in a profitable manner. is giving everyone the chance to join the fastest growing market in the global gaming industry. It also provides real time eSports odds, based on the innovative idea of a hybrid methodology of machine learning algorithms and human trading interaction. This basically means that the software learns from previous outcomes as well as what people are likely to bet on in an effort to accurately predict winners. feed has the widest selection of competitive games - 25 titles, 3000+ eSports events a month, 1500+ live events whilst covering 50+ markets created with the mindset of a gamer. All that comes with a live streaming through the integrated multi-platform video streaming with a theater mode. Sportsbooks can finally have a quality eSports offering that is capable of meeting the requirements and needs of the web-savvy Millennials audience. is a true winner of the hearts and the minds of the clients who trust and score top results with the advanced betting solution powered by UltraPlay. is used by the industry’s professionals from all across the globe, as a reference or a working model for eSports betting, covering the requirements of operators, gaming consultants and many other professionals involved in this fast-paced sector.

UltraPlay’s iGaming solutions and advanced betting platform are used by more than 40 leading brands worldwide holding the leadership positions in the eSports betting sector.

Following its mission to innovate, evolve and upgrade players’ experience, UltraPlay keeps on delivering its breakthroughs in the eSports and Sports betting on core and emerging gaming markets worldwide.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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