Online gambling company Amaya and bookmaker William Hill have confirmed they are in talks for a potential all-share merger of equals.
In a joint statement released by Amaya and William Hill, the companies said the merger “would be consistent with the strategic objectives of both William Hill and Amaya and would create a clear international leader across online sports betting, poker and casino.”
The statement was released in response to a Reuters report about the discussions last week.
“Amaya has been undertaking a review of its strategic alternatives since February 2016. Over recent months, the Board of William Hill has been evaluating options to accelerate William Hill's strategy of increasing diversification by growing its digital and international businesses,” they said.
The statement however did not mention GVC Holdings, says Reuters, which sources had also cited as a suitor.
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