Your Daily Asia Gaming eBrief: Covid boosts need for Asia affiliates

Good Morning. While it’s true there was a surge in online activity during Covid, it wasn’t necessarily a bonanza for Asia’s affiliates industry. Competition is rising rapidly as a growing number of affiliates seek to target the region, meaning that good quality content has become essential for anyone to succeed. In today’s Deep Dive, we hear from experts in the industry about some of the key elements that have changed in Asia’s affiliate space over the past few years and about the main ingredients for successful affiliate marketing. 

What you need to know

• A group of venture capitalists wrote to India’s finance minister urging him not to implement a proposal to impose 28% GST on total deposits instead of GGR.
• Genting Singapore’s full year earnings forecast has been hiked 78% by Maybank following a faster-than-expected recovery at rival Marina Bay Sands.
• NagaCorp said its founder ​​Dr. Chen Lip Keong has simplified the shareholding structure of his stake in the group for succession planning purposes.

On the radar

• ASEAN 2022 starts today in Manila, with workshops, welcome reception.
• Independent inquiry into SkyCity Entertainment calls for public submissions.

AGB Intelligence

DEEP DIVE

Content king as Covid boosts competition in Asian affiliates

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