Your Daily Asia Gaming eBrief: Cracking the Esports Market: A Deep Dive into Clientele Insights

Friday 22nd of September 2023

Good Morning. As the world changes, we must also. And in the world of Esports the case is no different. Truly understanding players and viewership, combined with a healthy dose of data, is the only way to have success within the nascent industry, notes Shikenso Analytics' Benedikt Becker. Meanwhile in the bricks and mortar world, Melco aims to revitalize Macau's inner harbor and Mount Fortress in its bid to up the ante in the gaming hub.

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What you need to know

Esports success requires a healthy understanding of players and viewership and strong analytics to evaluate return on investment.
Melco reveals its revitalization plan for Inner Harbor and Mount Fortress, planning to build cultural market and riverview cafes.

On the radar

IGSA's new Cyber Resiliency Committee supported by Aristocrat, L&W.
Singapore money laundering case swells to $1.76 billion.
Genting Malaysia outlook ‘stable’: Fitch Ratings.
Philippines reached 80 percent of 2023 intended foreign tourist target.
LET Group to sell assets at a loss.
US and Philippines join forces against cryptocurrency fraud.

AGB Intelligence

FACE TO FACE

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Esports has to onboard Gen Z's to expand

The rising popularity of Esports has taken the world by storm, with operators aiming to maximize on its potential but needing to learn how to correctly tap into the market to get ROI. Communication and understanding of the clientele are key, notes Shikenso Analytics' Benedikt Becker, pointing out that proper analysis of how betting products are being promoted will lead to success.

Corporate Spotlight

Evolution unveils innovative Prosperity Tree Baccarat game

Evolution, Prosperity Tree Baccarat, asia gaming ebrief

Evolution, a prominent iGaming B2B solution provider, has announced the release of a groundbreaking game Prosperity Tree Baccarat, recreating the classic Baccarat play with a fresh and engaging twist.

All you need to know about 1xBet affiliate program

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1xBet was founded in 2007 and started accepting bets online in 2010. Over the years, 1xBet has become a key player in the sports betting industry and is now one of the top three most visited betting websites.