21Bet launches managed affiliate program with Income Access

Monday 8th of August 2016

21Bet, the London, UK-based online sportsbook and casino operator, has announced the launch of an affiliate program in partnership with Income Access.

The new program, which has integrated with the Income Access software platform, will be managed by Income Access’ affiliate management team.

Licensed by the UK Gambling Commission, 21Bet offers players a full range of sport-betting options such as football, horse racing, golf, tennis, basketball, cricket and darts. The brand also features in-play betting functionality for major football matches, including the upcoming 2016-2017 Premier League season, as well as tennis and baseball.

The 21Bet brand also features a state-of-the-art online casino, including a wide range of branded and original slots as well as table games such as European roulette, blackjack and keno. 21Bet games are supported by FSB Technology software, and the newly-launched casino games are supplied by leading software providers such as Microgaming and Realistic Games.

To celebrate the launch of the new 21Bet affiliate program on the Income Access platform, which has won eGR’s B2B Award for ‘Affiliate Software’ for four years straight, the brand is offering players a 100 percent deposit bonus of up to £300. 21Bet also has a number of ongoing player promotions, such as “free bets forever”, providing regular players with a weekly free bet and access to the exclusive VIP 21 Club for high performance.

Affiliates who join the 21Bet affiliate program to promote this cutting-edge brand will gain access to a lucrative revenue share commission structure. Commissions range from 20 percent to 35 percent net revenue, depending on the number of depositing players referred per month.

“We believe that we have a great product in 21Bet, and that the next logical step in its continued success is the launch of this affiliate program,” said Richard Hogg, CEO of 21Bet. “We are delighted to be working with 21Bet in the development and management of their new affiliate program,” said Nicky Senyard, founder and CEO of Income Access. “Their personalised, player-centric approach to the classic sportsbook and casino makes them a stand-out emerging brand for affiliates focusing on the UK market.”

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