Betting Trends and Opportunities

Saturday 5th of October 2019

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The ability to offer differentiated pricing and risk across the board across multiple US states and through numerous channels is essential.

With competition for the US heating up, price competition is becoming closer than ever before amongst the major sportsbooks, and as a result, customers are increasingly starting to value their user experience as much as the price.

A sportsbook that can offer the most personalized, easy-to-use customer journey will see far more benefit to the bottom line than any discounted pricing strategy ever can.

Navigation, speed, and functionality are all essential for retention and differentiation. Digitain’s latest mobile tech promises to solve this problem – using React.JS, which provides a seamless UX across just about any platform or device available.

With today’s ever-evolving technologies; data is no longer about assessing risk but rather in taking that information and predicting what do with it. The ‘Netflix Experience’ that is emerging with today’s online customer journey means that a player expects offerings to be tailored to them, with exactly what they want, before it is even demanded – and this is where customer analytics come in.

Its importance cannot be underestimated. We’ve partnered with a specialist AI firm specifically for this purpose – not only to ensure we deliver some of the best predictive AI available in the industry but to ensure we stay miles ahead of the curve when it comes to development.

Data provision and evaluation to ensure this is provided is an essential part of what we do for over 100 platform partners, ensuring they can target the right players, at the right time – pushing content they are most likely to be interested in and removing that which they would rather not see. This again brings us back to the value of the customer in driving higher margins – customer experience – and the value derived from it is what keeps the customer loyal to your brand.

Without it, they’ll go elsewhere.

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