Caesars pledges $1 million for RG efforts

Tuesday 17th of September 2019

Caesars Entertainment Corporation has honored the 30th anniversary of its Responsible Gaming program by pledging more than $1 million to the National Center for Responsible Gaming and other third-party institutions to help further advance the future of responsible gaming.

"Thirty years ago, Caesars Entertainment took the initiative to create the first responsible gaming program, serving our guests who could no longer play for fun. We were determined to provide meaningful solutions for problem and underage gaming," said Jan Jones Blackhurst, Executive VP of Public Policy and Corporate Responsibility at Caesars Entertainment. "Since then, we have continuously invested in cutting-edge research, training, and technology to create a holistic program that respects the privacy of our guests who need our intervention. We view Responsible Gaming as the concern of all Caesars' team members; it is central to how we operate as a business."

Caesar’s responsible gaming initiatives over the last thirty years include the industry's first helpline, the industry’s first operator to adopt nationwide self-exclusion, first mass media campaign, and more.

I continue to be impressed by Caesars Entertainment's tireless work to promote responsible gaming to its guests and the industry. Their influential ambassador training program sets them apart from competitors and instills a standard for how RG programs should operate," said Judge Cheryl Moss, 8th Judicial District Court – Las Vegas.

"As the judge who presides over the only active gambling court in the United States, I need partners like Caesars Entertainment who have an unparalleled track record of supporting the communities in which they operate and are committed to leading the industry as gaming offerings expand across the country."

"Caesars Entertainment is the most committed and community-minded gaming partner in the state of New Jersey," said Neva Pryor, Executive Director of the Council on Compulsive Gambling in New Jersey. "They are an ally who understands the challenges of reaching problem gamblers and proactively seeks new ways to implement change within our communities and the gaming industry. It is their continued partnership that helps ensure we can offer problem gambling education, treatment and hope to those in need."

All Caesars' team members are trained in the Responsible Gaming protocol within 30 days of their hire date. In the past five years alone, Caesars' U.S. teams have spent more than 270,000 hours training in Responsible Gaming, which is the equivalent of 27 full-time employees.