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China mass gamblers favor Macau, eye U.S.

Chinese mass gamblers are interested in visiting the U.S., but show little inclination to travel to other Asian destinations outside of Macau, according to a UBS survey.

UBS Evidence Lab released its survey on the movement trends of Chinese mass gamblers on Nov. 30. In its survey, which interviewed 510 mainland Chinese gamblers from Macau’s base mass segment, described as those who spend on average Rmb12,000 (US$1,875) per trip, the results show a high intention for mass gamblers to visit the U.S. and little interest to visit non-Macau casino destinations.

From respondents who are aware of non-Macau gaming destinations, only 46 percent of these respondents were interested in visiting a non-Macau destination. The U.S. received the most interest, with 33 percent of respondents interested in the destination. Although Malaysia, Singapore and Korea attracted some interest, there was no interest in casinos in Philippines and Cambodia.

“We think other Asian casinos will unlikely be able compete with Macau for base mass gamblers until at least 2019, when quality products and critical mass might form in markets such as Korea," the report reads.

Aided by new developments and projects, base mass demand in Macau will grow in H116, and properties with more exposure to the higher end of the base mass segment will benefit more.

“New projects have some positive effect: 56 percent of our respondents said they are likely to visit casinos more often due to new/upcoming openings. Owned by Melco Crown (MPEL), Studio City is the most favoured among recently opened casinos; among upcoming projects, our respondents like The Parisian the most.”



Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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