Thursday, August 18, 2022

Comtrade secures Bet Arena platform deal

Comtrade Gaming is set to supply retail betting and gaming provider Bet Arena Interactive with their back-end solution, iCore – The Enterprise Gaming Platform.

With over 200 high-end shops, Bet Arena is a prominent operator in Romania and part of the industry leading Superbet Group.

Comtrade Gaming's online gaming platform manages multi-channel operations to integrate retail and online operations. Through a high degree of customisation, iCore specialises in identifying key player segments, automating multi-channel bonusing and contains a business intelligence back office to support management strategies.

“We are very excited to be selected as Bet Arena’s long-term strategic partner,” explains Steven Valentine, director of interactive at Comtrade Gaming. “Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities. We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal.”

From a single back office, iCore manages marketing campaigns across multiple brands, suppliers and products and functions as the control center for both acquisition and retention strategies. Comtrade Gaming's system is scalable for the high player volumes and contains a centralised data warehouse for player data, campaign analysis and business reporting.

“After a detailed market search, Bet Arena Interactive is thrilled to work with Comtrade Gaming as our platform and technology provider,” explains Tudor Iliescu, Bet Arena Interactive's CEO. “Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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