Oulala.com, the daily fantasy sports (DFS) operator and B2B provider, will unveil its monetized platform for Australasia and the Indian subcontinent at the beginning of the new football season.
The latest expansion of the European daily fantasy football site is a white label agreement between OulalaGames and Cardinal House Group, the Australian registered B2B and B2C provider of online social gaming products and real money gambling platforms.
Oulala's CEO Valery Bollier expressed his excitement towards this new venture: ''At Oulala, we are excited to offer our platform to football lovers in India, Australia and other nearby countries. This is the next logical step for us in pursuing our mission to become the leading global daily fantasy network for football.''
Founded in 2013, Oulala allows users to create their own fantasy football team and compete against their friends or other players to win real money. The game's extensive scoring system, based on more than 70 different criteria, and its unique ‘live coaching’ feature, something which is entirely new to the Australian fantasy football market, allows users to make real time changes to their fantasy line-ups, making Oulala arguably the most realistic fantasy football game currently on the market.
The man behind the expansion is Graham Martin, chairman of Cardinal House Group and former member of Oulala's board of directors. ''Oulala has proven itself to be a groundbreaker in daily fantasy football in Europe, and its innovative DFS platform has great potential in other markets too,'' said Martin.
The Malta-based DFS operator will shortly be announcing partnerships with well-established iGaming operators as part of the expansion of its B2B network. Moreover, Oulala is also expected to become the first DFS operator to be licensed by the Malta Gaming Authority, under its future skill game licence.
Oulala is the exclusive DFS operator of English Premier League champions Leicester City. The innovative partnership between Oulala and Leicester City was the first white label partnership between a DFS operator and a football club.
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