Colossus Bets is a B2B provider of the world’s sports jackpots. Headlined by the weekly Pick7 $10,000,000 Colossus, the firm provides its partners access to shared liquidity pools with lottery-sized sports prizes across an increasing range of sports.
All Colossus pools feature a leg-by-leg partial cash-out option which enables players to bank profits on their ‘live’ tickets as the matches in a pool are being resolved. Players can sell a part of their ticket back to Colossus and retain a part, thereby ensuring they are still playing for a corresponding share of the jackpot prize. Partial cash-out is becoming a sports betting juggernaut in Europe and Colossus is the only pools operator to provide the feature.
Bets made into Colossus pools generate two revenue streams: first on the traditional takeout from bets; and second from the margin charged to players by Colossus on cash-out transactions. Colossus absorbs all of the risk in offering minimum guaranteed prizes, meaning its partners receive risk-free income despite offering their players the world’s most volatile and life-changing jackpots prizes. Whilst benefiting from centralized and global liquidity, Colossus pools offer a fully localized, multi-currency and multilingual solution.
Colossus is rapidly expanding the distribution of its pools with a dozen live operator partners across Europe, Africa, Australia and Asia, including Betfair, Ladbrokes and Maxbet. Amongst the deals which Colossus has concluded is an agreement with ONEworks, the leading Asian sports betting software provider, which will provide ONEworks’ licensees with access to Colossus pools. With a new partner going live almost weekly, Colossus is on the way towards building a global sports lottery franchise with jackpot prizes previously unheard of in sports betting.
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