Kick-starting your sportsbook

Saturday 18th of January 2020

In a world that is continuing to realize the benefits of legalized betting, now, more than ever, operators need to arm themselves with the best tools to provide a winning sportsbook.

As the US has opened its doors to sports betting, slowly but surely the commercial benefits are being realized and trends starting to take shape. The popularity of in-play and mobile betting is clear which, for a region like Asia, where mobile penetration is extensive, is an exciting prospect.

Betradar prides itself on its comprehensive sports betting data, meaning our extensive products and services are powered by the largest suite of pre-match and live odds available. For any operator, no matter what size or location, our 360-degree betting services can be easily integrated across retail, online and mobile, and now with our new omnichannel platform.

Thanks to the innovative OPTIMAMGS platform, our offering can cater to global operators more than ever before. Whether they’re after ways to enhance an existing offering, or interested in building a successful sportsbook completely from scratch, the platform enables sportsbooks to supply and license across regions worldwide.

The platform acquisition is a key part of our ongoing commitment to developing our services to suit the needs of bookmakers. In 2020, we will add to this by expanding our Gaming Solutions with our all-new Virtual Baseball In-Play, adding to our existing virtual tennis, basketball, and football products, as well as extending our markets and coverage across sports such as cricket and kabaddi.

Together with our risk management and trading solution, Managed Trading Services (MTS), bookmakers can both find ways to increase their profits and manage risks using our expert trading team and cutting-edge innovation, which, like the platform, is owned and developed by us to ensure our clients remain at the forefront of the industry.

Betradar can be found at stand #1-150.