Next-gen Concepts

Tuesday 14th of January 2020

Aristocrat Technologies will display one of its broadest and most comprehensive ranges of core casino concepts at London’s ICE Show, spanning a mixture of proven, enhanced and brand new game mechanics across a wider than ever range of hardware platforms.

The 2020 collection on stand S5-150 in ExCeL’s South Hall provides a unique insight into ‘what’s next’ for EMEA casino floors over the coming 12 months.

Ian Adams, Product & Marketing Director – EMEA, explained, “The diversity of markets across Europe, the Middle East and Africa presents a tremendous challenge in that the range of content and delivery platforms can often be highly heterogeneous.

Aristocrat’s global design & development allocation remains amongst the highest in the industry and we are fortunate to be in a position of selecting the very best games from the global portfolio and tailoring offerings to individual market needs.

“Our D&D teams have built on previous successes with a balance of proven and brand-new maths models and, taking advantage of new hardware technologies, delivering more advanced audio-visual packages to satiate players’ evolving demands for engaging gaming entertainment.”

Already introduced to a selection of pioneering gaming floors across Europe, the new MarsX upright cabinet makes its first appearance at ICE, its innovative design and new Gen9 technology paving the way for the next generation of dual screen casino games.

Alongside launch titles of Buffalo Gold Revolution and the Fu Dai Lian Lian and Mighty Cash Ultra game families, new MarsX-dedicated game families on display will include Ka-Ching Ca$h, with a new twist of the universally popular hold & spin mechanic where jackpots are

assigned to individual reels; 5 Coin Frenzy Jackpots, sporting an innovative ‘Frenzy’ persistence meter, expanding reels, pick bonus and jackpots, and; Wonder 4 Boost Gold, an extension of the high performing multi-reel set game Wonder 4 Boost, incorporating another four proven games in Buffalo Gold, Pompeii Gold, 5 Dragons Gold, and TimberWolf Gold.

Visitors will also see continuing support for portrait form factors, including the Helix XT and Arc Single cabinets, and new game families heading EMEA’s way such as Cashman Bingo, Grand Fu Wheel, Rising Jackpots, three Aristocrat Classics, 5 Dragons, Pompeii and Whales of Cash, Reel Climb Firecano Glory, and Fa Fa Fa Fortune Cash.

Existing Helix(+) cabinets will also benefit from a number of new game titles, some of which are being released across multiple form and screen factors, with a host of proven Aristocrat classic titles being added to the portfolio – Brazil, TimberWolf, Wild Panda and Golden Pyramids amongst them, along with the eagerly anticipated multigame, Player’s Choice Opal Edition, with a compendium of 10 game titles blending a mixture of classics including Queen of the Nile, 5 Dragons, Big Red, Buffalo Gold Collection, Wild Fiesta’Coins, Cash Bull, Fortune’s Way, Miss Kitty Gold, Big Red Gold, and 5 Dragons Gold.

Erik-Jan van den Berg, Vice-President of Sales & Business Development – EMEA, concluded, “No matter which cabinet, Aristocrat has a wealth of exciting new content to help invigorate EMEA gaming floors and we look forward to welcoming visitors at ICE to share our next generation vision for the new decade.”

See all the products available at stand S5-150 at the show.