Neymar, Ronaldo launch PokerStars’ biggest social media campaign

Amaya Inc igaming brand PokerStars has announced the launch of its biggest ever social media campaign.

The campaign will feature global football stars and official PokerStars brand ambassadors Neymar, who plays for FC Barcelona, Real Madrid player Cristiano Ronaldo former Brazil player Ronaldo Luís Nazário.

The Facebook partnership team announced that the exclusive PokerStars advertisements would be released on its verticals two weeks before airing on global TV broadcasters

“People come to Facebook to discover things that matter to them, whether it’s photos from their friends and family, videos from brands they love, or posts from their favourite celebrities,” said Tarquin Henderson, the head of EMEA gaming sales at Facebook.

“PokerStars’ campaign combines the best of this – fresh, engaging content from two of the biggest footballers on the planet.”

Michael Hazel, the interim chief executive of PokerStars, said: ”This is the biggest PokerStars marketing campaign in history and we are excited to launch with exclusive distribution on Facebook. Both videos show how each of the stars love the game of poker in their own unique way.”

Read more: http://www.sbcnews.co.uk/marketing/2015/8/5/neymar-ronaldo-launch-poke...

 

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