Monday, August 08, 2022

Nurturing linked progressives

Interview with Aristocrat

1) What has been the biggest development for your company in Asia this year?

We have been fortunate to have had an exciting year in Asia. Perhaps one of the biggest developments is that we have made a concerted effort to nurture the linked progressive segment, as evidenced with the approval and first installs of Gold Stacks 88. Our customers have told us their players enjoy progressive links, so that has inspired us to provide linked products that will help our customers provide the gaming experience their players want.

In addition, we have seen exciting new releases in standalone products, such as the approval of Dragon of the Eastern Ocean, Lucky Festival, 9 Princes of the Dragon King – Tiger and Koi. Our global design and development teams work hard to create a deep and broad portfolio of products for our customers, and the linked progressive and standalone products are symbols of our commitment.

2) Where are you experiencing the most demand at present?

We are continuing to see demand across Asia-Pacific, including in the Philippines and Vietnam, where the ongoing expansion of gaming has allowed us to deliver new product to our customers. In addition, in Macau, we are seeing demand for slots with growth in the mass market.

3) What are your plans for 2019?

Our goal is to be the best possible partner to our customers, and to do that, we must fulfil initiatives in two areas: people and product. First, we will continue to develop our people, investing in our culture and in our people to ensure Aristocrat remains an employer of choice.

When we have the best people working for us, that helps us to build the best possible product for our customers. When we create great products, that allows us to offer a portfolio that enables our customers to meet the needs of the various segments of Asian consumers.

4) Which do you see being the most promising markets in the next few years?

We see opportunities across a number of markets in the region, but how we serve our customers will continue to be what differentiates Aristocrat from other suppliers and ultimately determine our success. We are intent and focused on honoring our commitment to our existing install base and to offering new and differentiated experiences for our customers and their players. Helping our customers succeed is our passion, and as long as we continue to do this, we believe we will be well positioned across the region.

5) Are you making any changes in Asia, either expanding your team, or management, to take advantage of market opportunities?

We have a great team in place, and we are committed to continuing to improve both individually and collectively – that’s a part of our culture. As the market evolves, we will evolve our business and match the best people to the optimal locations in order to deliver the great service our customers expect from us.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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