Pariplay Ltd. inks strategic partnership with iSoftBet

Thursday 11th of August 2016

iGaming software providers engage in a new deal to distribute each other’s content Pariplay Ltd. has announced a strategic partnership with iSoftBet, the London-based online and mobile casino software provider.

Under this new agreement, Pariplay and iSoftBet will distribute each other's content through their content aggregator networks, FUSION and Game Aggregation Platform (GAP) respectively.

iSoftBet’s entire selection of online and mobile casino games will be available to operators integrated with Pariplay’s FUSION network. These games include iSoftBet’s branded online slots based on hit TV shows and Hollywood movies, such as 24, Beverly Hills 90210, Basic Instinct, Rambo, and The Warriors, along with the recently launched title Platoon Wild.

iSoftBet, known for creating innovative games, has developed a wide range of cutting-edge original slots such as Spin Or Reels, Cloud Tales, Mega Boy, Luxury Rome HD, Astro Magic, and Neon Reels. Included in the deal will also be iSoftBet's impressive portfolio of table games, such as American Roulette, Roulette 3D, Punto Banco, and Blackjack Multihand VIP.

Pariplay’s portfolio of more than 100 branded and proprietary online slots, instant win and scratch card games are a key element in the partnership and will be available to operators through iSoftBet’s network. The company’s branded slots such as Atari Black Widow, The Three Stooges, and Las Cucas Locas, as well as instant-win games like Atari Asteroids, Tiki Madness, and Arctic Madness will be covered in the partnership, which will also include Pariplay online scratch cards Star Raiders, and Zodiac Fortune among many others.

“Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and international markets,” said Adrian Bailey, general manager at Pariplay Ltd. “At the same time, iSoftBet’s content, which includes many state-of-the-art branded games and an important focus on mobile gaming, will expand and diversify our own FUSION content network.”

“We are pleased to be a strategic content partner with Pariplay and look forward to showcasing our best-performing games to the industry with this integration,” said Michael Probert, head of business development, iSoftBet. “We share the same vision of providing our customers with leading technology and product enhancements to meet their requirements.”

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