Partnering for e-sports success

Sunday 1st of July 2018

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Advanced betting solutions provider UltraPlay has been offering innovative concepts from sports, e-sports and in-play betting to white label, online casino and blockchain solutions since 2010.

As an e-sports betting pioneer, the company offers an unrivaled platform and data to the iGaming brands. UltraPlay’s award-winning e-sports betting solution ODDS.GG comes with 25 game titles, 3000+ events per month, 1500+ live events a month and 200+ markets growing exponentially with the new titles added, such as King of Glory, Gwent, NBA 2K League.

E-sports was again a hot topic at iGB Live, in Amsterdam, where UltraPlay’s team presented an exclusive e-sports betting data accumulated from the company’s broad clients’ network (2017 to June 2018). Average bet, net profit per player, bets per player, turnover per player were among the key statistics discussed with the exhibition delegates. Among the conclusions were that e-sports betting will continue to grow and go to the top tier gambling verticals. To benefit from e-sports, brands need to understand the specifics of this offering. E-sports should be separated from any other sport. Brands have to tailor their offering to catch the attention of e-sports’ fans and treat them as the main target for that product. Knowledge and experience in e-sports betting is crucial for the online operators to start gaining profits out of it, and that needs to be done with a company that specializes in e-sports betting rather than an in-house trading team to do it. Choosing the right partner to enter the e-sports betting vertical is key to success for any betting website willing to attract the target audience of millennials who go into e-sports as fans, enthusiasts and bettors.