Stepping up to the challenge

Sunday 28th of January 2018

Rising mobile device penetration in Asia means that there hasn’t been a better time for operators to get a piece of the online gambling market. However, with so many entrants, how do operators build their competitive advantage?

Challenges in the market

Asia is a mosaic of different cultures, languages and market opportunities. Often, operators new to Asia with a lack of understanding of the local customs and business etiquette, have found difficulties in doing business.

Competitive advantage

To gain a competitive advantage, choosing the right portal is one of the most important things an operator can do. For an operator, it is often much easier and cost efficient to build on the expertise of existing portal companies, rather than to start from scratch.

Supporting 500 clients through partnership programs in Asia, BBIN services markets from Eastern Asia, through to Southeast Asia, China, Japan, Korea, Malaysia, Vietnam, Thailand, and Indonesia. They also supply 13 styles of Live Casino, 30 types of lottery, more than 100 Casino Games and 40,000 games of Sports. Its partnership programs and abundance of products have been known in Asia for over 20 years.

Innovation is crucial

Operators also need to invest in technology and innovation. BBIN is not only a pioneer of HTML5 in Asia, but it has also brought multiple payment methods and management systems with round the clock service via stable server technology to the market.

Complete back-end systems are provided, with cash flow data analysis as well, to help clients operate their own websites effectively.

BBIN has also devoted itself to app development in recent years because mobile devices have transformed every facet of day-to-day life.

Products with mobile-support have become essential. BBIN launched its iBB App in 2016,with 40 percent of players opting to use this platform. Customized services were recently added to the app and are already attracting a lot of attention.

Sustainability is vital

With more than 1,000 professionals all over the world, BBIN researches and develops new products that are up to date and in-touch with the latest trends. It’s also important to integrate with other platforms and services to offer a product that serves different market needs.

BBIN has launched an expanded product line by collaborating with Microgaming, Asia Gaming, HABANERO, iSoftBet, Genesis, and Playtech, allowing it to continue to collaborate with multiple software suppliers as well providing product variety.

iGaming trends in Asia

‘Step Up into Asia’ is BBIN’s slogan for 2018. It embodies BBIN’s intention to keep growth going both internally and externally. The BBIN platform system is constantly being upgraded with complete cash flow data by using big data analytical technology, offering clients the most powerful backend management system on the market.

Since 2016, BBIN has been recognized by the Asia Gaming Awards (AGA), International Gaming Awards (IGA) and Global Gaming Awards (GGA) for their prowess in the market. To introduce your products to Asia and keep up to date with the latest trends, talk to BBIN.