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UltraPlay gets CEEG eSports award


UltraPlay has been recognized by the Central and Eastern European Gaming (CEEG) Awards as the Best Overall eSports Service Provider of 2019, during a conference in Budapest on September 24th. 

The company’s eSports betting provision has been awarded for a second consecutive year through the accumulated votes online as well as those of the delegates onsite.

“Our team is proud to lead the eSports betting movement, by constantly innovating and contributing the entire ecosystem. Going beyond expectations with our eSports offering, we are glad to supply so many online operators worldwide,” said Chief Marketing Officer Lyubomira Petrova.

As part of the CEEGC’s panel discussion on eSports, Petrova shared why betting one Sports is a gambling vertical not to be missed. One of the reasons is that eSports offer a profitable and attractive way to sportsbooks, which are seeking to engage the next generation of bettors to their websites.

The panelists marked what’s next and challenging for eSports and how the entire ecosystem will evolve over the following years. In terms of betting Petrova highlighted that widespread coverage will continue to be a must, and operators will need to adapt to the broader portfolio of titles that millennials want to see on their websites.

UltraPlay’s eSports product’s geographical reach includes predominantly Asia and Europe, as well as North and South America, where eSports betting is gaining a momentum.

UltraPlay has been enhancing its eSports betting solution by constantly adding new game titles as well as upgrading its live betting model. Through UltraPlay impeccable solution for live betting on eSports, online operators can extend the players’ life-time value as well as increase their conversion and retention rates. Learn more on ultraplay.co.

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