500.com to develop physical sales channels for Hainan Lottery

Mainland China sports lottery provider 500.com has inked an agreement with the Hunan Provincial Bureau to develop physical sales channels for its lotteries.

The deal involves a subsidiary an affiliate entity of 500.com, Shenzhen E-Sun Sky Network Technology Co., Ltd, to help enhance the convenience of sports lottery ticket purchases, enlarge customer base and optimize user experience for lottery purchasers for the province through the development of physical sales channels.

The company will be tasked to develop and operate the physical sales channels in accordance with local development plans for sports lottery business and requests of Hunan Sports Lottery Center, leveraging the strength and experience in user operation and information provision and assisting Hunan Sports Lottery Center on the marketing of sports lottery brand, products and activities, etc, according to the filing.

The operation period will last for three years from the date of the agreement.

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