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Betting on Success in Asia

The Asian iGaming market is full of opportunity for online gambling companies and affiliates. Since developments for land-based casinos are gradually being supported by local governments, iGaming has also gotten more prominence.

Get the right portal

Asia is the largest gambling market at the moment, but that is not really unexpected, since its inhabitants make up more than 60 percent of the world’s population.

Many companies enter the Asian iGaming market with a few challenges like lack of understanding in the local culture and business etiquette. It is much easier, and cost efficient, to utilize the influence from existing portal companies, rather than to start over. But how to choose the right local portal brand to collaborate with?

It must be experienced

Asia is an area where the differences are hidden, so experience is essential. With 20 years experience of supporting over 500 clients through services in Eastern Asia, Southeast Asia, China, Japan, Korea, Malaysia, Vietnam, Thailand, and Indonesia, BBIN is proficient in Asian iGaming culture and how to promote business well.

BBIN has the leading game variants and the most valuable product know-how in the whole Asia-Pacific region. It supplies 12 styles of Live Casino, 30 types of BB Luck, over 100 kinds of Casino Game and 40,000 games of Sport. Clients can see many unique elements that fit local preference and culture in its product series.

It is also crucial for foreign companies to understand the behavior of the Asian market and to interact appropriately because of its rich cultural backgrounds. BBIN is not only an HTML5 performing pioneer in Asia, but also applies elements with local holidays and events in products. Some new features are also launched simultaneously with big international sporting activities.

It must be reliable

While most iGaming companies see the value of creating awesome service, the importance of selecting a reliable system provider is crucial. BBIN affiliate support, including White Label Solution for customized website building, and Game API for existing platform content enriching. The whole process from the very beginning to the online operation is supported by its powerful technical team.

Getting World Recognized is always best. Following the nomination for best online services at the 2016 Asia Gaming Awards, BBIN was also nominated for the 10th International Gaming Awards (IGA) in 2017. The nominations for these international awards highlight that BBIN is a great global software provider of online gaming.

It must be sustainable

The benefit that players derive from the use of platforms is often an increased choice of gaming products. The compatibility of our products is optimized. With more than 1,000 professionals all over the world, BBIN constantly researches and develops new iGaming products in house. It keeps renovating functions and services to address the latest trends.

Moreover, when thinking about sustainable development, sources integration is the other way to make platforms and service fit different market needs. BBIN has launched an extended gaming product offering with Microgaming, Playtech, Asia Gaming, Allbet, Gold Deluxe, ORIENTAL GAME, and will not only continue to collaborate with multiple software suppliers but constantly innovate in content or system development for enriching product variety.

After the core values of BBIN were introduced at ICE 2017 with the theme “Best Bet Of Asia”, BBIN will upgrade the brand blueprint to present various progressive technology and brand inspired products at Booth No.1609 at G2E Asia 2017 from 16th - 18th May.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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Asia Gaming Brief