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G2E Asia to diversify non-gaming offerings

Global Gaming Expo Asia (G2E Asia) this year will feature an Integrated Resort Experience (IRE) in direct response to the Macau government’s call to attract a market beyond pure gaming enthusiasts.   

Dedicated platforms and non-gaming add-ons set to be prominent

The Integrated Resort Experience (IRE) will be a hot topic this year, as casinos seek new ways to attract visitors beyond gaming purists to Macau, and diversify revenue streams.  

Reflecting the casino industry’s increasing reliance on non-gaming amenities and attractions, the IRE will be a surefire G2E Asia 2017 highlight.

In a first for G2E Asia, the IRE will centralize sourcing of new products, technologies and services that drive revenue and value from non-gaming sources from entertainment, clubs, bars, IR technology and business solutions. These will all be geared towards customers looking for the ultimate experience beyond the casino floor.

Evolution towards non-gaming add-ons

G2E Asia 2017 will feature digital display integrated systems, security solutions, augmented reality, big data analytics and CRM, as well as a broad array of solutions that can improve patrons’ experience and boost operational efficiency. As a result, opportunities for tech and solutions providers will be greatly enhanced.

IR technology, business solutions giants to launch new innovations

Hong Kong-based Regal Crown Technology, a Fintech company that offers customized payment solutions and services to clients and merchants worldwide, will showcase its comprehensive system integration solutions at G2E Asia 2017. These allow users to conveniently and securely use payment platforms.

Also onsite, Arbor Networks, a vital line of defense that secures the world’s largest enterprises and service providers from DDoS attacks and advanced threats, will feature network visibility solutions that enable fast malware detection and mitigation.  Among its products will be the Arbor Cloud for multi-layered DDos Protection, the Arbor Networks APS which provides out-of-box protection for complex application-layer DDoS attacks, and the Arbor Networks Spectrum which is designed specifically for security teams to search the entire network to uncover, investigate and prove sophisticated attack campaigns within minutes.

The US-based tech corporation, Oracle, will launch Oracle Hospitality, a new global business unit dedicated to helping the hospitality sector accelerate its move to the digital economy. Centered on the technology and expertise of MICROS Systems, a company with over 35 years of experience in the hospitality sector, Oracle Hospitality will offer unprecedented scale and innovation to customers with its solutions in use at hundreds of thousands of hospitality sites across the world including hotels, restaurants, cruise operations and other venues on seven continents, helping those enterprises compete more effectively in a business landscape fundamentally reshaped by disruptive technologies such as social, mobile, cloud and big data.

Value-adding networking activities to enhance show portfolio

Other than seeing exhibits and solutions demonstrated on the show floor, the CIOs, IT and Heads of Operations within the gaming industry have expressed a strong desire for the creation of a networking event targeted at IT heads from Macau and across Asia.

In addition to roundtables and content on major industry issues, the “Future Technology Leaders Get-Together” Networking Event will be another welcome addition to the expo.  This compelling opportunity will be the ideal platform for 120 future technology leaders from integrated resorts, suppliers and governments to convene, exchange, and inspire as they discuss the application of innovative tech solutions to drive customer engagement and enhance efficiencies throughout the industry.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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