Over the past ten years, the iGaming business and market have experienced numerous changes and substantial growth. While the iGaming market keeps expanding and demonstrates new potential, nothing has turned out the way it was envisaged ten years ago. As we come to the turn of a new decade, what are the prospects and how can we get ready for the next decade?
Asia continues to grow into mature markets
Regionally speaking, Asian markets have been recognized as having a high potential for growth. As land-based casinos are gradually approved and regulated by the local governments, the iGaming industry is expected to follow the same path and grow into mature markets in the long run. Many international companies foresee the opportunities and have started to enter the new territory of Asia for business expansion. But despite the promising picture of the booming markets, Asia also poses great challenges for pioneering entrepreneurs as it is a complex entity, comprising various cultures, languages and market preferences. To find the shortcut into Asia it is therefore more efficient to team up with a partner who specializes in Asian markets, capable of leading the way through the maze.
Build brand assets and integrity
Cultivating Asian markets for twenty years, BBIN has secured the leading position as the iGaming software supplier in Asia. It not only features the management of local markets throughout the region, including China, Japan, Korea, Malaysia, Vietnam, Thailand, Indonesia, and Philippines. BBIN also keeps innovating technology-driven solutions for business clients. To stand out among the increasing competition in the region, BBIN is strengthening its assets of Asian-market savvy and highlights the image of integrity to build clients’ trust and confidence.
For brand globalization to be successful, BBIN actively participates in important international events and activities. It has built strategic alliances with international partners by organizing collaborative events and supporting world-famous matches. Its recent major partners include Borussia Dortmund, Theodore Racing by Prema, DJ Mag, etc. Through such collaborations, BBIN increases international visibility and connects with the markets beyond Asia.
Integration and diversification lead the way up
Just like Yin and Yang are two opposites that create perfect balance, integration and diversification are the guidelines of BBIN’s tech and product innovation. In recent years, BBIN has launched extended product lines by collaborating with over 20 brands including Microgaming, Playtech, HABANERO, iSoftBet, Genesis, Pragmatic Play, Evolution Gaming , BetConstruct, etc. While integrating resources and building successful partnerships from all over the world, its partnership programs provide a diverse variety of products and customized websites to satisfy the different needs of all clients.
BBIN now supplies 14 kinds of live casino games, over 40 types of lottery, over 100 kinds of casino games and 40,000 sports events for betting, including E-sports. Clients can find the specific products that fit local preferences and cultures of their target customers.
Moreover, BBIN’s products are gaining more and more world recognition. BBIN has been nominated by ERG B2B Awards and G2E Asia Awards in 2018. It also won the "Australia/Asia Focused Technology Supplier" award at the 11th International Gaming Awards (IGA) in 2018 and receives 5 nominations for IGA, 1 nomination for GGA London in 2019. The global recognition shows the excellence of BBIN’s products and proves its strength as the leading iGaming software supplier.
Innovation creates the momentum to leap
In addition to integration and diversification, innovation is the way BBIN remains at the forefront of the industry. The innovation team is dedicated to applying latest technologies to the products, creating optimal user experiences and customer satisfaction. As users’ habits keep shifting, BBIN has launched “cross-platform transfer tech” and “interface upgrade” to enable more intuitive operation and seamless transition between different platforms and electronic devices. In 2018, BBIN also launched a new interactive interface for Live Casino products to provide more real-time and immersive table-betting experience.
To integrate the regional and global markets smoothly, it is crucial to develop the technology infrastructure capable of worldwide operation. BBIN offers back-end systems with great capacities for big data analysis, including cash flow, users’ betting history etc. BBIN is not only an HTML5 performing pioneer in Asia, but also applies diverse local payment methods and a management system with 24-hour clients’ service through stable server technology. All the infrastructure can help clients operate their own websites efficiently and effectively.
Ready to leap to new heights
Celebrating its twentieth anniversary in 2019, BBIN will have its third appearance in ICE London and showcase its achievements. BBIN also demonstrates its ambition for sustainable development with the slogan “next leap,” signifying “well-established in Asia and ready to leap to new heights.”
As Asia’s leading iGaming software supplier, BBIN continues to connect with the world through ICE’s international events and hopes to secure crucial opportunities through international alliances and collaborations. If you wish to know more about BBIN’s tips for business success and the collaboration programs, come and visit them at ICE London at stand N6-165 from Feb. 5 to Feb. 7.
Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.
ASIA GAMING BRIEF
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Tel: +853 2871 7267
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