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GMA releases full Japan IR whitepaper

Global Market Advisors today released its complete white paper on integrated resorts in Japan, "White Paper: Japan Integrated Resorts."

The paper takes a comprehensive look at the Japanese market, including demographics, regulation, responsible gaming considerations, how it may approach integrated resort development and market revenue projections.

"Japan has been referred to as the 'holy grail' for gaming markets and if done correctly, will compete directly with Las Vegas, Macau, and Singapore." said Steve Gallaway, managing partner for Global Market Advisors.

In the paper, GMA has evaluated four different scenarios including the concept of the 'Osaka Strip.'

"Japan has the ability to generate $10.9 billion to $24.2 billion in gaming revenue based on the scenarios outlined in the study," said Gallaway. "The greatest opportunity to increase tourism would be the creation of the 'Osaka Strip' that could host multiple IRs developed by several quality operators."

"The structure of the second integrated resort bill will be critical in forming the appropriate regulatory and responsible gaming environment to create a partnership between operators and government," said Brendan Bussmann, director of government affairs with Global Market Advisors. "The National Diet will have the full opportunity to set a standard in regulation and responsible gaming that is based off of best practices and evidence-based outcomes."

The authors of the paper received contributions from several leading operators to help define an integrated resort and showcase existing IRs. "While gaming is centric to the model, the casino has a small footprint to the overall facility, featuring hotel, retail, restaurants, meeting and convention space, and other non-gaming amenities," said Kazuaki Sasaki, PhD from Toyo University who participated in the preparation of the white paper.

The whitepaper is available on GMA’s website at


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