GTECH said it has been selected to provide the technology platform to support Betfred’s new Australian interactive sports betting operation.
GTECH’s MarginMaker platform supported the launch of Betfred’s sportsbook product in May. The initial launch included the mobile sportsbook, with online and racebook launches to follow in the coming months.
“We are delighted to have now launched our sports-only mobile site at m.betfred.com.au for the FIFA World Cup. This is the first of a multi-phased approach to the Australian market. The mobile site will soon be followed by stand-alone apps and then our full website and with racing,” Betfred Australia Managing Director Luke Brill.
GTECH said the project had been its first foreign venture with Betfred and hoped it would be the first of many.
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