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NY Sullivan County casino to be rebranded under Genting name

Empire Resorts unit, Montreign Operating Co., said it has entered into an accord to use the name and logos of Genting and its Resorts World brand for a casino under development in Sullivan County, New York.

The MOC is developing a $1.2 billion result, that will include an 18-storey hotel, a a casino floor exceeding 100,000 square feet, which will include a designated VIP/high limit area, and 27,000 square feet of multi-purpose meeting and entertainment space. MOC will continue to operate the resort casino, with the casino scheduled to open to the public in March 2018.

The license agreement grants MOC the right to use the “Resorts World” and “Genting” brand names, marks and logos in connection with the marketing, sales, management and operation of its resort casino, as well as the entertainment village and golf course that subsidiaries of MOC are developing at the resort property.

MOC said that the accord will enable it to leverage the Resorts World brand with properties around the world. No financial details were provided.

“We believe branding our resort casino a Resorts World property will significantly enhance our ability to market the facility and attract visitors, which will provide regional, national and international exposure for Sullivan County and the Catskills region,” said Empire’s executive chairman Emanuel Pearlman.

Empire was awarded the only gaming license in the Hudson Valley-Catskills Area, which consists of Columbia, Delaware, Dutchess, Greene, Orange, Sullivan and Ulster counties in New York State.

Genting has been undertaking a $400 million expansion of its existing Resorts World New York facility after missing out of the bidding for one of three New York licenses in 2015. The Malaysian giant had pushed hard for a license in the state, putting in two applications.

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