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Eldorado Resorts has reached a $17.3 billion merger agreement with Caesars Entertainment, in a deal which will create the largest US IR operator.

ESSA, a Brussels-based organisation focused on sports betting integrity, has rebranded as the International Betting Integrity Association with immediate effect.

The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period....

MGM Resorts has become the official gaming partner of the NBA after signing a multi-deal partnership in New York. As the exclusive gaming partner

UK-bookmaker William Hill says it has been ‘inundated’ with U.S. sports teams looking to do sponsorship deals, Reuters reports. The flood of i

Empire Resorts unit, Montreign Operating Co., said it has entered into an accord to use the name and logos of Genting and its Resorts World brand for

Tak Chun Group, a gaming promoter in Macau, has launched a new brand identity, stressing the group is "trendy, honourable and yet international," as t

Amaya Inc. announced that it has acquired Victiv, a Texas-based daily fantasy sports site that offers players the opportunity to build a roster of the

Echo Entertainment has proposed to rebrand itself as The Star Entertainment Group in a bid to create a “single identity.” Pending approval from sh

Global Cash Access Holdings announced that its corporate name will change to Everi Holdings Inc. effective August 24, 2015.  The organization-wide re

Casino operator Donaco International announced it has adopted a new corporate logo and branding. The new logo is modelled on a fountain design and sym

William Hill said it plans to consolidate its Australian brands under the William Hill name to allow more cost-effective marketing, more focused IT i

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