Pariplay Ltd., a gaming technology company serving online and land-based casinos, iLotteries and iGaming brands, has won the prestigious ‘Mobile Gaming Software’ Award at the 2018 EGR B2B Awards, held in London on June 20, 2018.
The award recognizes the company’s major contribution to evolving the mobile gaming space with its innovative interactive gaming system eyeON for global land-based casinos, including Foxwoods Resort Casino.
Held at the Hurlingham Club, the 2018 EGR B2B Awards rewarded the gaming industry services providers that have excelled in their business areas over the last 12 months. Pariplay was awarded the ‘Mobile Gaming Software’ Award over a field of 11 other short-listed companies in the category for its eyeON mobile platform.
Granted Gaming Laboratories International (GLI) 26 certification in 2015 and launched in 2016, eyeON provides brick-and-mortar casinos with an all-encompassing interactive gaming system to engage their customers on-property via a mobile app or web portal. Adopted by Connecticut’s Foxwoods Resort Casino, North America’s largest resort casino, in February 2018, eyeON enables properties to engage their patrons 24/7.
Either downloadable onto guests’ tablets or smartphones, or accessible on a casino-owned device, the system allows patrons to access dozens of original and branded Pariplay-developed casino games as well as third-party content from a wide range of software providers, and will soon include best-of- breed sports providers.
Boasting a robust API and designed to strictly comply with local gaming regulations, eyeON only allows real-money play within designated areas on-property, whether a patron is on the gaming floor, or in a bar, restaurant or their room. Outside of designated areas, the system reverts to free-play mode through its sophisticated geolocation functionality. eyeON is the ultimate system for enabling any brick-and-mortar casino to offer all types of real-money gaming on-property.
Pariplay’s 2018 EGR B2B Award acknowledges eyeONs impact on mobile gaming, especially in markets like the US with high smartphone and tablet penetration yet restrictions on real-money online gambling. The award also underlines eyeON’s importance as an omni-channel solution that diversifies and complements land-based casinos’ existing revenue streams and maximises customer engagement.
Gili Lisani, CEO at Pariplay Ltd., said: “We’re delighted to see eyeON win the best ‘Mobile Gaming Software’ Award at one of the global gaming industry’s most important B2B awards ceremonies. Our team spent years and great effort developing eyeON into a truly revolutionary product for land-based casinos, so we’re incredibly proud to see it acclaimed by the wider industry. Going forward, we will continue to evolve eyeON to meet the changing needs of the global gaming market.”
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