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PMU sees growth in Asia market

Pari Mutuel Urbain (PMU) is seeking growth opportunities in Asia after a push into international markets helped to drive 2 percent growth in revenue last year, the first in five years.

International revenue rose 10 percent, while domestic racing turnover was up 0.9 percent.

The European racing giant is actively pushing its business in Asia, seeking to make its offerings more accessible to local punters.

The growth potential is there, the main challenge will be how to connect to the customers, Sophie Eliazord, Export Manager at PMU said at the ASEAN Gaming Summit.

“How do you make racing easy? You make it attractive and entertaining. You offer fun promotions like ‘Happy Wednesday’ in Hong Kong’s Happy Valley,” She also said expansion is key and includes the development of online facilities, customized applications and services based on the customers profile.

PMU is the horserace betting leader in Europe with a EUR2.4 billion ($2.96 billion) in gross gaming revenue, 6 million customers and 13,300 retails points of sale in France.

Its partnerships in Asia include Japan, Hong Kong, Singapore, South Korea, Sri Lanka, Malaysia as well as Australia and New Zealand.

Looking at the wider world gaming market revenue in 2016, horse racing made up 6 percent of total gaming revenue.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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