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Scientific Games secures agreement with Hard Rock Hotels & Casinos

Scientific Games Corporation has secured its third casino-management systems solutions contract with a Hard Rock International-managed casino resort, signing an agreement with Inversiones y Entretenimiento PC to supply a broad portfolio of casino systems solutions to Hard Rock Hotel & Casino Punta Cana in the Dominican Republic after an outstanding service performance review and an extensive supplier evaluation process.

Scientific Games is replacing a competitor's systems solutions at the Caribbean casino resort, which features a 45,000 square foot casino with more than 450 slot machines and 40 table games.

Scientific Games is the casino-management systems solution provider to the Seminole Hard Rock Hotel & Casino (Hollywood, Fla.), the Seminole Hard Rock Hotel & Casino (Tampa, Fla.) and the Hard Rock Rocksino Northfield Park (Cleveland, Ohio).  

Hard Rock International's executive vice president of operations, hotels & casinos Jon Lucas said, "After our positive experiences with Scientific Games at our Florida and Ohio properties, it was an easy decision to engage Scientific Games once again for Hard Rock Hotel & Casino Punta Cana."

"The strength and breadth of Scientific Games' marketing and bonusing solutions was a key driver of our decision, as we continuously strive to drive loyalty, reward our guests and add excitement to the gaming experience at Hard Rock Hotel & Casino Punta Cana," Lucas added.

Scientific Games will begin the systems conversion this calendar quarter.

Derik Mooberry, Scientific Games Group chief executive, gaming, said, "We are greatly honored that one of the world's most globally recognized brands, Hard Rock International, will extend its relationship with Scientific Games at this beautiful casino resort in the Dominican Republic. Through the power of our robust marketing, player tracking, and customer-service solutions, we are confident Hard Rock International will drive player excitement, engagement and casino revenue while also streamlining operations."

Scientific Games' SDS slot-accounting system will power the systems enterprise, which includes:

  • CMP player-tracking system that provides player tracking, bonusing, promotions and cage and pit accounting.

  • Live Floor View analyzes slot-floor performance; monitors player activity; identifies "hot player" locations; and reviews slot floor messages for monitoring activity.

  • TableView real-time table rating and player-tracking system.

  • iVIEW Display Manager ("DM") on-device messaging technology across both casinos' high-speed networked floors to present content such as player account information, bonusing offers, and directed marketing messages on the main game screen or top screen – without interrupting play.

  • Elite Bonusing Suite and its 12 powerful applications that enable floorwide bonuses, promotions, tournaments, virtual-racing events, dynamic random bonusing, flex rewards, video poker bonusing and more.

  • Power Progressives progressive jackpot application gives operators centralized control of all SAS paytable progressive on the casino floor.

  • Beverage Ordering and Service System, which enables self-service, touch-screen drink ordering at the slot machine through iVIEW DM.

  • Servizio mobile service solutions suite of intelligent, rule-driven applications, automating the traditional dispatch system for jackpot processing, player registration, host functions, slot maintenance and more.

  • Promotional Kiosk reduces long lines at the player's club, streamlines traffic, and improves operations through self-service features including the ability to check points, comps, promotions, and more; and offers new and exciting ways to reward and excite players by enabling free prizes and sweepstakes directly at the player kiosk.

Hard Rock Hotel & Casino Punta Cana will be one of the first casino resorts to use Scientific Games' iVIEW 4, the next-generation on-device messaging technology solution. iVIEW 4 displays dynamic marketing animations and video with instant response through a state-of-the-art multi-touch display on the gaming device – without interrupting game play.

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