Sunday, August 14, 2022

Surge in mobile RNG games


What kind of trends do you foresee in South East Asia over the next few years?

I think you can’t look much further than the escalating smartphone-adoption rates for a definitive trend on the way the gaming industry is leaning in South East Asia. Mobile growth in Asian gaming is surpassing even our best-case projections. So, as Asia’s fastest-growing games distributor, our challenge is to respond to this this surge in demand for mobile RNG games by providers and operators, and corral the best games in the market under the QTech Games banner. As for the players themselves, the gender divide between men and women gamers continues to narrow, especially among the key 21-35-year-old bracket, so a product portfolio which speaks to gender equality in terms of thematic content will become essential, if it isn’t already.

How is your company responding to these trends?

We’ve just launched QT Play, a new game-recommendation app designed to meet this ramping mobile demand. In the bustling igaming marketplace, with a blizzard of new game releases, it’s easy for players and providers to feel inundated, even overwhelmed by the scale of choice and competition. QT Play effortlessly distils this range with its cutting-edge recommendation software, which runs off similar machine-learning algorithms to digital-content giants Amazon, Netflix and Spotify. Players are accordingly suggested games commensurate with their personal favourites, which readily enhances their overall experience. These recommendations are based on familiarity of profile, content and playability, and perfectly capture individual user taste. In short, QT Play’s unique auto-curation algorithms match the right game to the right audience. It’s another industry first from QTech, and is game-changing both literally and figuratively!

What products are you currently offering in the Philippines / Asia?

QTech Games’ products are available all across Asia, bar the Philippines. Our unique distribution platform offers those Asian operators the finest online (RNG) games in the world, while mobile gaming naturally represents our central focus. This is premised on a fully flexible, tailored technical model that affords games providers and operators the most straightforward integration available on the market. Leading performance and customer service (our team is fluent in English, Chinese and Korean) is at the heart of everything we do, as we expand our geographical footprint throughout the most populous continent. It’s part of QTech’s unswerving drive to become the largest provider of digital entertainment in Asia by 2021.

What have been the biggest developments in Asia for you in the past year?

After a successful 2017 of triple-digit growth, improving the speed and performance of all games on its platform, the aforementioned launch of QT Play has seen us hit the ground running in 2018 with another tool that ensures our partners are able to outstrip their rivals. We’re currently seeing the biggest growth in India’s rapidly emerging market, where slots continue to prove popular. However, the main source of revenue is cascading from table games. Therefore, as with every Asian territory, it’s crucial to supply the correct gaming portfolio for varying cultural taste and regulation. The subcontinent is no different in this domain. Indeed, QT Play’s ability to filter this Pan-Asian mix and parcellate it according to player preference and respective market requirements allows our partners to target any region with precision and confidence.

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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