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Tourism master plan aims to double non-gaming spend

Non-gaming spending in Macau is expected to reach US$13 to 14 billion, according to projections from the Macao Government Tourism Office (MGTO) found in its tourism master plan released this week.

The number is more than double 2016’s visitor non-gaming spending of $6.6 billion.

According to the MGTO, total visitor arrivals are expected to reach 38 to 40 million, tracking 3 to 5 percent visitor growth per annum, with average length of overnight stay visitors increasing slightly to 2.3 days from its current 2.1 days.

Hotel supply is expected to increase 37.9 percent from 2016 to 2025, reaching 51,900.

The master plan, which was two years in the making, provides a blueprint of the future of Macau’s tourism industry over the next 15 years.

The plan puts forward 8 key objectives, with the overarching goal of making Macau become the “World Centre of Tourism and Leisure.”

The master plan identified a number of action plans to be implemented over the next ten years, including the expansion of hotel and retail offerings, creating richer iconic tourism events and experiences, enhancing marketing for “high value” target segments, rebranding Macau as a multi-day destination, strengthening the MICE organization and marketing, and infrastructure and transportation improvements.

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