Your Daily Asia Gaming eBrief: How eSports are paving the road for the future of sports betting

Good Morning. From the basement to Wall Street. That's the success story of eSports, to be lauded and not discarded. And riding the wave is Pinnacle, who seek to leverage their sportsbook knowledge to the new demographic which embrace the new format in the way most valued - with bets. Meanwhile, in Thailand the push to legalize gaming is garnering new momentum, with further moves expected this month. Shifting to Macau, Melco continues its drive, with strong first-half results leveraging non-gaming offerings at Studio City.

What you need to know

• eSports is about to set off a revolution in betting, as younger punters move into the sphere and companies shift to live betting.
• Thailand's push for legalizing casinos is still on the cards, despite the wait, with expectations that this month could generate forward momentum.
• Melco continues to deliver strong results within the first half-year, as its parent company cites Studio City's new offerings as key.

On the radar

• Excitement factor main motivation for Asia Pacific sports betting: survey.
• Ainsworth revenue improves with strong North and Latin American performance.
• Visas for Macau, HK, Taiwan issued by China up 27.5 percent during summer.
• Donaco posts positive EBITDA of $15.8 million in FY23.
• Macau cuts transports as super typhoon Saola hurtles toward gaming hub.

AGB Intelligence

FACE TO FACE

Pinnacle on the rise as eSports kicks off a revolution

Corporate Spotlight

Industry Updates

• How payment systems impact affiliate success at MegaPari.
• Evoplay launches Random Prize Drops across its leading titles.

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