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Your Daily Asia Gaming eBrief: Sportradar expanding in Asia: exclusive

Good Morning. Sportradar's CEO is keen on Asia, despite rampant success in other markets, noting that the key is to market products that go beyond betting. In an exclusive interview, Carsten Koerl notes that an all-in-one approach can take Asian sportsbooks to the next level, leveraging live play. Moving to Japan, Osaka's governor says that delays to the country's first IR won't cause damage, as it can coincide with the Osaka-Kansai Expo, noting traditional Japanese culture will distinguish the resort from its regional peers.

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EXCLUSIVE INTERVIEW

Carsten Koerl, Sportadar, Founder and CEO

Sportradar's CEO bullish on Asia

Live play is the key, says Sportradar's CEO in an exclusive interview, noting that the phenomenal growth potential of Asia is driving its investments in the region, despite strong metrics from the US and other markets. A strong focus on live play is what the group is leveraging, but providing a comprehensive package to sportsbooks allows it to enter more markets, and target more customers - whether they're betting or not.

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