Your Daily Asia Gaming eBrief: What is premium mass?

Wednesday 18th of October 2023

Good Morning. What is premium mass? The question resonates particularly in Macau, as operators shift away from a VIP-centric model and try to find new pastures. But the implications are vast, as new properties, such as Raffles, up the game in the luxury spectrum. Meanwhile, analysts at Citigroup are confident in Macau's recovery. And in Australia, authorities turn their light to over $150 million spent on gaming advertising, amongst an ongoing crackdown.

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What you need to know

What is premium mass? Macau continues to suffer from a lack of standardization, as it aims to move away from VIP and focuses on mass.
Amid significant 42 percent dip in daily run-rate after Golden Week, Citigroup maintains stance on Macau's GGR forecast.
Gambling service providers in Australia spent more than $150 mln on TV, radio, online ads during 1-year period, with most going for TV ads.

On the radar

Official opening of Treasure Island Resorts World is set for mid-December.
Australia’s Ainsworth debuts in PH with an installation at City of Dreams.
DigiPlus says ‘no imminent plans’ for an integrated resort in Boracay.
Casino suspicious transactions in Macau jumped 170 pct y-on-y by September.

AGB Intelligence

MACAU

Under the Scope: Premium mass is a 'construct'

Macau continues to up the ante, with the latest offerings at Raffles pushing the industry to do more and better. Meanwhile, premium mass remains a question, as no-one knows how to accurately define it. The sector needs more, which it 'sacrifices' to comping players, as operators aim to see strong returns within the fourth quarter.

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