Saturday, August 13, 2022

Argyll Entertainment launches affiliate program

Argyll Entertainment, the Switzerland-based operator of online sportsbooks BetonBrazil and Red Zone Sports, has launched the Argyll Partners affiliate programme with iGaming marketing technology company Income Access, part of Paysafe Group.

The affiliate programme has integrated Income Access’ affiliate management platform.

Launched by Argyll Entertainment in 16Q2 for the Euro 2016 tournament, BetonBrazil features former Scottish international footballer Alan Brazil as brand ambassador. The brand offers players a comprehensive sports-betting portfolio as well as podcast content to ensure strong player engagement. BetonBrazil will add an online casino to its offering later in 16Q4.

Sister brand Red Zone Sports provides UK players with a high-quality, niche destination for betting on US sports, including NFL, MLB and NBA games.

To celebrate the launch of the new Argyll Partners affiliate programme, players will have access to a range of new customer deposit match bonuses. Other promotions include daily ‘Happy Hour’ enhanced prizes, ‘Big Al’s Accas’ reduced prices betting, and ‘Money Can’t Buy’ competitions with prizes such as winning a ‘Trip to the Races’ with Alan Brazil.

Powered by the Income Access platform, Argyll Partners affiliate programme allows affiliates to promote Argyll Entertainment’s portfolio of brands, which will soon include the Baja State Lottery, scheduled to launch later in 16Q4. Affiliates promoting Argyll Partners brands are offered a 30 percent cross-product revenue share with no negative carryover. Affiliates wishing to incorporate a CPA structure can negotiate this with the operator directly.

“The new Argyll Partners affiliate programme has the first-class brand ambassadors and premium portfolio of gaming products needed to make it a market leader,” said Craig van Flute, marketing director at Argyll Entertainment. “We’re delighted to be working with Income Access, whose reputation in the affiliate space is second to none, to build our network of affiliates in the UK and beyond.”

Leveraging the Income Access platform, the Argyll Partners affiliate programme will be managed by the operator’s dedicated team of affiliate managers.

“We look forward to supporting the growth of the new Argyll Partners affiliate programme,” said Nicky Senyard, managing director of Income Access. “The programme offers iGaming affiliates a diverse and expanding portfolio of iGaming brands to promote, providing them with a significant opportunity for revenue growth.”

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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