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CEO calls for esports framework

The head of a Chinese video game and movie conglomerate has called for rules and frameworks in order to develop China’s esports industry, China Daily reports.

"China's e-sports industry is still in its early stage, compared with the mature market in the US and Europe," Xiao Hong, CEO of Perfect World Co Ltd.

"For its orderly and healthy development, industry participants should join hands to set some rules and framework and comply with them," Xiao added.

In 2015, China surpassed Korea as the largest eSports market in the world.

"The emergence of top-level products has driven the explosive growth of China's e-sports gaming industry in the past two to three years," Xiao said.

More and more companies, investors, players and audiences are participating in the new industry, he added.

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