China outbound tourism webinar gets 12,500 logins

A webinar, organized by the China Outbound Tourism Research Institute (COTRI) drew an audience of 12,500 logins from more than 100 countries, highlighting the interest in Chinese travel trends.
There were 24 countries covered during the broadcast that included major destinations, such as France, Australia, and the USA, but also destinations such as Iran, Kenya and Finland.
The online event, chaired by the director of COTRI China Outbound Tourism Research Institute, Prof. Dr. Wolfgang Georg Arlt, was sponsored by China Outbound Travel and Tourism Market, TripAdvisor China, and Global Destination Brand.
“The goal of the webinar has been to look carefully at the different situations and developments of China’s outbound tourism in different countries and regions during a twelve hour non-stop travel around the world, from New Zealand to the USA. From the feedback received it seems that we were able to reach this goal and interest a huge number of people, Arlt said.”