DJI becomes Arsenal FC lottery partner in China

Chinese lottery operator DJI Holdings PLC said it has signed an agreement with North London football club Arsenal to be the team’s official lottery partner in China.

Under the three-year deal, DJI will be able to offer its customer base Arsenal-related content, with exclusive information about the team, DJI said in a filing to the London Stock Exchange.

No financial details on the agreement were disclosed.

"This is an exciting partnership of two international players at the top of their game. DJI is committed to being the leading provider of lottery content in China and its robust, versatile technology platform makes it ideally placed to support top-flight football clubs like Arsenal as they seek to engage with fans through fast-growing digital channels, particularly mobile," said DJI CEO Darren Mercer.

 

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