DJI signs China lottery deal with state news agency

U.K.-listed DJI Holdings said it has won an exclusive contract to supply Xinhuacai Technology Company, a unit of state-run news agency Xinhua, with a technology platform

and a range of mobile lottery games and lottery services.

Xinhuacai is seeking to become a leading provider and distributor of lottery products in China and in particular is focused on the mobile lottery market. The Chinese company is seeking to secure appropriate licenses and approvals from the relevant lottery authorities and government departments throughout China.

“To be selected by one of China’s most important institutions is both very exciting and we see this as a key strategic development for our group,” DJI CEO Darren Mercer, said. “We believe that our technology platform, marketing expertise and tailored lottery games for both Welfare and Sports lotteries, along with Xinhua’s position  in China, will provide an ideal platform to capitalise on the rapidly expanding market for mobile lottery sales.”

 

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