William Hill Australia launches new in-play feature

Corporate bookmaker William Hill Australia has launched a new in-play race betting feature, called Double Down, local media reports.

The tool, which is timed for the upcoming Spring Carnival, allows punters to double the value of their wager, at a cost of 10 percent of their original stake with a touch of a button after the jump at pre-race fixed odds.

William Hill CMO Warren Hebard claims the new feature is one that “no other bookmaker can or will offer and typifies the mentality of the William Hill brand.”

In August, the Northern Territory government issued a letter to all sports bookmakers licensed through the territory to cease offering in-play betting. They were given 28 days to halt activity in in-play betting services.

But a William Hill spokesperson said Double Down raised “no issues or concerns” with existing Australian betting laws.

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