Archive

_2020-12-04
As we near the end of a tourism-free year, the industry is gearing up for one last push to salvage annual revenue with a round of campaigns to capitalize on the upcoming holiday season. Reliance on locals and “staycation” marketing have been a theme...

_2020-09-04
The Macau Government Tourism Office is planning to launch a tourism promotion campaign starting in the second week of September in Beijing.

_2020-06-12
The current surge in eSports viewership and betting is unlikely to be sustainable once sporting events return to normal post the Covid-19 pandemic, according to leading industry figures participating in Asia Gaming Brief’s recent webinar.

_2019-12-13
The casino industry in Macau grew from US$2.77 billion in revenues in 2002 to over US$45 billion in 2013. Then, in 2015, revenues fell precipitously to under US$29 billion, a fall from which casinos are still reeling.

_2019-07-15
RISQ, the iGaming Insurance Platform (iGiP), has teamed up with Media Hut, a direct mail company, to create a multi-channel marketing campaign solutio

_2019-05-17
The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period....

_2019-01-17
Sportradar, the leading global provider of sports data intelligence, today announced the launch of ad:s, the new full-service marketing offer for spor

_2019-01-11
Australasian gaming businesses typically spend between 15 percent to 40 percent of their revenues on marketing. Yet the return on marketing expenditure often defies measurement. Part of the difficulty lies in effective delineation of the marketing function.

_2018-12-18
Australasian casino and hotel operator SKYCITY Ltd has beefed up its management team with two new appointments for Asian sales and in property management.

_2018-11-21
The impact of tax and duty hikes on Genting Malaysia, that were announced in this year’s budget, may not be as bad as initially feared, local media reports, citing a report by UOB Kay Hian Research.

_2018-07-02
Luxury brands would be better off not using WeChat when reaching China’s most affluent consumers, according to the survey from Fortune, a Chinese me

_2018-04-10
Macau marketing agency HOGO said it has launched a program aimed at educating senior corporate executives from Japan about the IR business. The agency

_2018-02-08
The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more from the brands and...

_2017-11-21
Foreign online bookmaker Unibet says it will be ramping up its marketing in Australia with the aim of increasing its market share, local media reports

_2017-11-16
SkyCity has appointed Liz McNally into the newly created position of chief marketing officer. Immediately prior to her new appointment, McNally was ch

_2017-10-18
The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. In the past, limited competition...

_2017-08-09
As operators around Asia vye for licenses in new markets, one corporate social responsibility expert suggests they should change their approach. Jan Jones Blackhurst, executive vice president, public policy and corporate social responsibility, at Caesars...

_2017-05-30
Social betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost engagement with its customers. T

_2017-04-11
Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing...