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Tag: Marketing

2020-12-04
As we near the end of a tourism-free year, the industry is gearing up for one last push to salvage annual revenue with a round of campaigns to capitalize on the upcoming holiday season. Reliance on locals and “staycation” marketing have been a theme...

2020-09-04
The Macau Government Tourism Office is planning to launch a tourism promotion campaign starting in the second week of September in Beijing.

2020-06-12
The current surge in eSports viewership and betting is unlikely to be sustainable once sporting events return to normal post the Covid-19 pandemic, according to leading industry figures participating in Asia Gaming Brief’s recent webinar.

2019-08-28
Making up for lost time, the Suncity Group has launched its Japanese-language website, complete with a high production value, five-minute movie outlining its concept for an IR at Marina City, Wakayama.

2019-07-15
RISQ, the iGaming Insurance Platform (iGiP), has teamed up with Media Hut, a direct mail company, to create a multi-channel marketing campaign solutio

2019-01-17
Sportradar, the leading global provider of sports data intelligence, today announced the launch of ad:s, the new full-service marketing offer for spor

2018-12-18
Australasian casino and hotel operator SKYCITY Ltd has beefed up its management team with two new appointments for Asian sales and in property management.

2018-11-21
The impact of tax and duty hikes on Genting Malaysia, that were announced in this year’s budget, may not be as bad as initially feared, local media reports, citing a report by UOB Kay Hian Research.

2018-07-02
Luxury brands would be better off not using WeChat when reaching China’s most affluent consumers, according to the survey from Fortune, a Chinese me

2018-04-10
Macau marketing agency HOGO said it has launched a program aimed at educating senior corporate executives from Japan about the IR business. The agency

2017-11-21
Foreign online bookmaker Unibet says it will be ramping up its marketing in Australia with the aim of increasing its market share, local media reports

2017-11-16
SkyCity has appointed Liz McNally into the newly created position of chief marketing officer. Immediately prior to her new appointment, McNally was ch

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