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Customer focus urgently needed

2019-12-13

The casino industry in Macau grew from US$2.77 billion in revenues in 2002 to over US$45 billion in 2013. Then, in 2015, revenues fell precipitously to under US$29 billion, a fall from which casinos are still reeling.

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RISQ and Media Hut partner to offer operators direct to door jackpots

2019-07-15

RISQ, the iGaming Insurance Platform (iGiP), has teamed up with Media Hut, a direct mail company, to create a multi-channel marketing campaign solutio

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What’s in a name?: Effective branding of casino properties

2019-05-17

The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period....

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Sportradar launches data-driven marketing service

2019-01-17

Sportradar, the leading global provider of sports data intelligence, today announced the launch of ad:s, the new full-service marketing offer for spor

The challenge of auditing marketing performance

2019-01-11

Australasian gaming businesses typically spend between 15 percent to 40 percent of their revenues on marketing. Yet the return on marketing expenditure often defies measurement. Part of the difficulty lies in effective delineation of the marketing function.

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SKYCITY strengthens Asian expertise with new management

2018-12-18

Australasian casino and hotel operator SKYCITY Ltd has beefed up its management team with two new appointments for Asian sales and in property management.

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Genting tax impact may not be as big as feared

2018-11-21

The impact of tax and duty hikes on Genting Malaysia, that were announced in this year’s budget, may not be as bad as initially feared, local media reports, citing a report by UOB Kay Hian Research.

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China’s affluent aren't using WeChat for luxury: Survey

2018-07-02

Luxury brands would be better off not using WeChat when reaching China’s most affluent consumers, according to the survey from Fortune, a Chinese me

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Macau agency offers IR education for Japan execs

2018-04-10

Macau marketing agency HOGO said it has launched a program aimed at educating senior corporate executives from Japan about the IR business. The agency

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The power of content

2018-02-08

The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more from the brands and...

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Unibet plans to ramp up marketing next year

2017-11-21

Foreign online bookmaker Unibet says it will be ramping up its marketing in Australia with the aim of increasing its market share, local media reports

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SkyCity appoints Liz McNally as CMO

2017-11-16

SkyCity has appointed Liz McNally into the newly created position of chief marketing officer. Immediately prior to her new appointment, McNally was ch

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Asia’s igaming looking for long-term relationships

2017-10-18

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. In the past, limited competition...

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Responsible values

2017-08-09

As operators around Asia vye for licenses in new markets, one corporate social responsibility expert suggests they should change their approach. Jan Jones Blackhurst, executive vice president, public policy and corporate social responsibility, at Caesars...

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TopBetta Selects OtherLevels to drive engagement

2017-05-30

Social betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost engagement with its customers. T

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Affiliate marketing’s role in the evolution of Asian iGaming

2017-05-11

By Paysafe’s Income Access Ongoing economic growth and the associated trend of rising internet usage makes Asia an important emerging market for onl

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Local, European affiliates target Asia's growing online sector

2017-04-11

Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing...

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Margin pressure seen rising as VIP gaming picks up

2017-03-19

Macau’s casino operators are likely to facing increasing margin pressure in 2017 as overall costs rise and promotional pressures gain with the uptic

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Junket chairman says Crown was too aggressive

2016-11-22

The chairman of a major casino junket operator in Macau has slammed the behavior of Crown Resorts in mainland China, saying it has been “too aggress

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

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