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188BET agrees on sponsorship deal with Formula 1

2020-01-13

Asia sportsbook 188BET has been named as the Official Asian Sponsor of Formula 1, with a five-season agreement that will see the bookmaker featured th

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BBIN establishes cooperative relationship with Ajax

2019-09-03

BBIN has become the “Official Chinese iGaming Software Partner” of Ajax, well-known as a "cultivator of football stars”.  Ajax was considere

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NSW and Victoria stage turf war in Australian racing

2019-08-16

Australian racing is in the midst of one of the biggest changes in its long history as the nation's two biggest states – New South Wales and Victoria – wage what the media have dubbed a "turf war" and behind which lies two different approaches to...

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Asia-facing U.K. football sponsorships face scrutiny

2019-07-05

The future of high-profile sponsorships of British football teams by largely Asian-facing sports-betting and online casino brands could be in doubt if proposals put forward by the UK’s main opposition party come into force.

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BBIN Leaps into eSports and forms alliance with MAD TEAM

2019-07-03

iGaming software supplier, BBIN has officially formed an alliance and become partners with eSports club "MAD TEAM", providing support to MAD's Arena o

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Operators strive for a sporting chance in new jurisdictions

2019-05-31

Gaming companies have long recognised the lucrative potential of teaming up with sports, and as new jurisdictions open up to casinos, operators are seeking to leverage these ties to boost brand recognition, woo the public and dull the gambling edge.

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Singtel to sponsor Southeast Asian Games esports team

2019-03-14

Singtel said it would sponsor Singapore’s first Southeast Asian Games esports team and two new amateur leagues under the PVP Esports banner to help

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Tottenham extends Fun88 sponsorship deal for Asia and Latam

2018-04-15

UK football club Tottenham Hotspur is extending its partnership with online gaming brand Fun88, which will continue to be the club’s official bettin

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LeTou supports problem gambling education for sportsmen

2017-12-09

Asian bookmaker and online casino, LeTou has backed calls for professional sportsmen to receive problem gambling education and support, SBC News repor

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IR operators woo Osaka

2017-10-24

With Osaka’s Yumeshima increasingly looking to be the big prize in the first round of anticipated IR licensing, major operators have been stepping u

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Ladbrokes to support PGA of Australia

2017-05-17

Ladbrokes Australia has signed a three-year deal to become the official online betting partner of the PGA of Australia. The partnership will see Ladbr

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Local, European affiliates target Asia's growing online sector

2017-04-11

Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing...

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International tennis body ends partnership with betting companies

2017-01-23

The International Tennis Federation (ITF) has announced it has ended its partnership with Betway and all other gaming companies following a new policy

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NMi announces sponsorship with Canadian Gaming Association

2016-09-24

NMi is pleased to announce that for the third year running they will be sponsoring the prestigious Canadian Gaming Association drinks reception, conti

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Ladbrokes to continue sponsorship deal with MRC

2016-09-04

Corporate bookmaker Ladbrokes extended its partnership with Melbourne Racing Club in Australia, local media reports. While the terms of the deal were

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12BET inks deal with Arsenal FC

2016-09-03

12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casin

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FUN88 nets Spurs Asia & Latin America betting partnership

2016-08-18

Asian-focused online bookmaker FUN88 has furthered its presence in English football by securing a two-year ‘Official Betting Partnership for Asia an

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Dafabet continues as Sunderland AFC’s main sponsor

2016-07-05

Dafabet has announced that they have agreed a new deal to continue as Sunderland AFC’s main sponsor until at least 2019. The company first announced

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West Bromwich signs shirt deal with K8 Group

2016-05-07

Another Asian-facing online gambling operator has secured a football shirt sponsorship deal, this time with West Bromwich Albion, one of the UK’s bi

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