Friday, August 12, 2022


Title image
188BET agrees on sponsorship deal with Formula 1


Asia sportsbook 188BET has been named as the Official Asian Sponsor of Formula 1, with a five-season agreement that will see the bookmaker featured th

Title image
BBIN establishes cooperative relationship with Ajax


BBIN has become the “Official Chinese iGaming Software Partner” of Ajax, well-known as a "cultivator of football stars”.  Ajax was considere

Title image
NSW and Victoria stage turf war in Australian racing


Australian racing is in the midst of one of the biggest changes in its long history as the nation's two biggest states – New South Wales and Victoria – wage what the media have dubbed a "turf war" and behind which lies two different approaches to...

Title image
Asia-facing U.K. football sponsorships face scrutiny


The future of high-profile sponsorships of British football teams by largely Asian-facing sports-betting and online casino brands could be in doubt if proposals put forward by the UK’s main opposition party come into force.

Title image
BBIN Leaps into eSports and forms alliance with MAD TEAM


iGaming software supplier, BBIN has officially formed an alliance and become partners with eSports club "MAD TEAM", providing support to MAD's Arena o

Title image
Operators strive for a sporting chance in new jurisdictions


Gaming companies have long recognised the lucrative potential of teaming up with sports, and as new jurisdictions open up to casinos, operators are seeking to leverage these ties to boost brand recognition, woo the public and dull the gambling edge.

Title image
Singtel to sponsor Southeast Asian Games esports team


Singtel said it would sponsor Singapore’s first Southeast Asian Games esports team and two new amateur leagues under the PVP Esports banner to help

Title image
Tottenham extends Fun88 sponsorship deal for Asia and Latam


UK football club Tottenham Hotspur is extending its partnership with online gaming brand Fun88, which will continue to be the club’s official bettin

Title image
LeTou supports problem gambling education for sportsmen


Asian bookmaker and online casino, LeTou has backed calls for professional sportsmen to receive problem gambling education and support, SBC News repor

Title image
IR operators woo Osaka


With Osaka’s Yumeshima increasingly looking to be the big prize in the first round of anticipated IR licensing, major operators have been stepping u

Title image
Ladbrokes to support PGA of Australia


Ladbrokes Australia has signed a three-year deal to become the official online betting partner of the PGA of Australia. The partnership will see Ladbr

Title image
Local, European affiliates target Asia's growing online sector


Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing...

Title image
International tennis body ends partnership with betting companies


The International Tennis Federation (ITF) has announced it has ended its partnership with Betway and all other gaming companies following a new policy

Title image
NMi announces sponsorship with Canadian Gaming Association


NMi is pleased to announce that for the third year running they will be sponsoring the prestigious Canadian Gaming Association drinks reception, conti

Title image
Ladbrokes to continue sponsorship deal with MRC


Corporate bookmaker Ladbrokes extended its partnership with Melbourne Racing Club in Australia, local media reports. While the terms of the deal were

Title image
12BET inks deal with Arsenal FC


12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casin

Title image
FUN88 nets Spurs Asia & Latin America betting partnership


Asian-focused online bookmaker FUN88 has furthered its presence in English football by securing a two-year ‘Official Betting Partnership for Asia an

Title image
Dafabet continues as Sunderland AFC’s main sponsor


Dafabet has announced that they have agreed a new deal to continue as Sunderland AFC’s main sponsor until at least 2019. The company first announced

Title image
West Bromwich signs shirt deal with K8 Group


Another Asian-facing online gambling operator has secured a football shirt sponsorship deal, this time with West Bromwich Albion, one of the UK’s bi

Asia Gaming Brief is a news and intelligence service providing up to date market information for worldwide executives on relevant gaming issues in Asia.

3rd party / Cookies
Show settings
Contact us

PO Box 1139, Macau SAR
Tel: +853 2871 7267
Fax: +853 2871 7264

Asia Gaming Brief