Genting Alderney launches TV campaign

Genting Alderney, the online casino division of Genting Group, has launched a TV campaign as part of a multi-million pound marketing drive. 
Entitled ‘The Player’, the 30 second commercial follows a fictional character, Charlie - played by actor Charlie Gardner - through the streets of Kuala Lumpur, birthplace of the global Genting brand, accompanied by a voice-over narration revealing his thoughts on the ethos of players. 
The dramatic city landscape is interspersed with iconic casino images, designed to reflect how close the online offering at gentingcasino.com is to a real casino experience.
Created and produced by Guernsey-based LRD-eGambling Partnership, a collaboration between Guernsey-based creative agency LRD and Leeds-based Ponderosa, the campaign was devised using extensive focus group research involving regular players of both online and land-based casinos. 
The research revealed players across the board believed existing TV adverts failed to represent the motivations and attitudes of ‘serious casino players’.
“Over the last 18 months we have undertaken a significant investment programme in our internet gaming system, web sites and mobile capability, ensuring we continue to innovate in the live casino space and deliver an unsurpassed experience tailored to our players’ needs. This campaign is just the start of a very exciting series of developments to ensure our online offering is best in class,” said Peter Nolan, MD at gentingcasino.com.
 Read more: http://www.sbcnews.co.uk/marketing/2015/10/05/tv-ad-spearheads-genting-c...